Balancing Purpose, Profit, and Impact — Tania Gerard featured in Medium Publication
"Profit isn’t the opposite of purpose; it’s what allows the work to continue."
We are thrilled to share that our founder, Tania Gerard, was recently featured in the US publication Authority Magazine as part of their "New CEO Playbook" series. In an in-depth interview with Chad Silverstein, Tania opens up about the journey of building Tania Gerard Digital, the realities of leadership as a neurodivergent founder, and why accessibility is the ultimate competitive advantage in 2026.
Rewriting the Rules of Leadership
The interview explores a challenge every modern founder faces: how to build a business that is deeply rooted in values without sacrificing commercial growth. For Tania, this balance wasn’t always easy.
"Early on, my purpose led everything," Tania shares in the feature. "I cared so deeply about accessibility that it often showed up as underpricing and over-delivering. I had to learn that for the mission to scale, the business model had to be just as robust as the advocacy."
Key Takeaways from the Feature:
Accessibility as Strategy, Not Compliance: Tania discusses moving the conversation from "fixing buttons" to "shaping strategy." When businesses design for everyone, they don't just "do good",they perform better, reach wider audiences, and build deeper trust.
The Power of Founder-Led Branding: In a world of AI-generated content, people are craving human connection. Tania explains why showing the "messy middle" of business ownership has been the biggest driver of high-level inquiries for the consultancy.
Leading with Lived Experience: Drawing on her ADHD and autism, Tania highlights how exclusion is often "designed into" systems and how we can begin to design them out.
The "Top 5" Principles
In the article, Tania outlines her five core principles for the modern CEO, including:
Treat purpose as a strategy, not a statement.
Price for sustainability, not just goodwill.
Use visibility to pre-qualify your clients.
Why This Matters for Tania Gerard Digital
This feature marks a significant milestone for our agency. As we continue to bridge the gap between digital marketing and neuro-inclusion, being recognized as a leading voice in "The New CEO Playbook" reinforces our mission: to design systems that work for real people, not ideal ones.
"The leader I am now is shaped entirely by lived experience. If your marketing, your culture, or your leadership only works for some people, then it isn’t working properly." — Tania Gerard
Want to read the full interview? You can find the complete conversation on Authority Magazine via Medium here: The New CEO Playbook: Tania Gerard on Balancing Purpose, Profit, and Personal Brand.
Ready to make your marketing more accessible? Book a discovery call with the team today to see how we can align your brand’s purpose with measurable growth.