Beyond Alt-Text: 5 Ways to Make Your Marketing Truly Neuro-Inclusive

Google search data shows that while many brands understand "Screen Readers," they struggle with "Cognitive Accessibility." If your content is a wall of text, you are losing your ADHD and Autistic audience within seconds.

1. Respect the Attention Span (ADHD-Friendly) Neurodivergent users often struggle with "Executive Function." Use the 1-2-3 Rule: One clear headline, two sentences per paragraph, and three bullet points maximum per section.

2. Visual Hierarchy Over "Visual Noise" Avoid auto-playing videos and flashing banners. These aren't just annoying; for many Autistic users, they cause sensory overload that leads to an immediate page exit.

3. The Power of "Plain English" Don't hide your value behind metaphors. Direct, literal language is the gold standard for accessibility. If a 12-year-old can't understand your service, neither can a distracted executive with ADHD.

4. Scannability is Accessibility Use descriptive H2 and H3 headers. A user should be able to understand your entire offer just by scrolling, without reading a single full paragraph.

5. Multi-Format Entry Points Some minds process video; others process text. By providing both, you ensure 100% of your audience can engage with your brand.

Ready to audit your content? Our IMPACT™ Strategy focuses on the cognitive experience. Take a look at the homepage for our services, book a strategy call next.