Studio Rivo
Case Study: Making Digital Campaigns More Inclusive at Studio Rivo
Client: Studio Rivo
Industry: Branding & Social Media Strategy
Location: London (UK-based with global clients)
Services Provided: Accessible Marketing Audit + In-House Team Workshop
Duration: 3 weeks (with 6-week follow-up)
Client Overview
Studio Rivo is a fast-growing creative agency that works with fashion, tech, and wellness brands. Known for bold visuals and trend-led campaigns, their team wanted to level up their accessibility knowledge and ensure their digital output wasn’t unintentionally excluding people particularly disabled and neurodivergent audiences.
The Challenge
While Studio Rivo was producing beautiful work, their team realised they were missing key accessibility steps including:
Inconsistent or missing alt text on client deliverables
Social posts that relied on colour-only calls to action
Contrast issues in branded visuals
Lack of a process to ensure accessibility was considered from project brief to final asset
They also felt unsure how to talk about accessibility confidently with their clients without fear of “getting it wrong.”
The Solution
Tania Gerard Digital was brought in to deliver:
A hands-on Accessible Marketing Audit of two client campaigns (social + landing page)
A live 90-minute workshop for the Studio Rivo team, covering:
WCAG 2.2 AA essentials for marketers
Tools to check contrast and alt text
Neurodivergent-friendly content strategies
Accessibility dos/don’ts for Instagram, Reels, and video captions
A follow-up Accessibility Toolkit PDF with checklists, real examples, and practical prompts
A feedback loop system so accessibility is built into Studio Rivo’s workflow, not added at the end
The Outcome
Within a month of our session:
Studio Rivo implemented an “accessibility check” column in all project templates
Designers started using colour-contrast checking tools and accessible typography as standard
Clients responded positively to suggestions for alt text, audio descriptions, and inclusive storytelling
Their team reported feeling more confident discussing access with clients and embedding it into their creative process
Client Quote
“We didn’t realise how many people we were excluding in our content or how easy it would be to change that once we had the right tools. Tania’s workshop changed the way we approach campaigns. It’s now a non-negotiable part of our brand values.”
Key Takeaways
Accessibility is not a barrier to creativity it enhances it and is in line with the law
Embedding inclusion early prevents rework and creates stronger, more ethical campaigns
Marketing teams can confidently talk about access with the right training and support
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