Accessible Marketing Webinar with Anicca Digital: Reaching Everyone, Removing Barriers
Tania Gerard provides Anicca Digital a webinar about Accessible Marketing
On Friday 19th September 2025, I had the privilege of leading a webinar in collaboration with Anicca Digital on one of my favourite topics: Accessible Marketing – Reaching Everyone, Removing Barriers.
As the founder of Tania Gerard Digital UK, one of the UK’s first consultancies dedicated to accessible marketing and neurodiversity, it was an incredible opportunity to share practical insights with marketers, business leaders, and digital professionals who want to make their communications more inclusive and impactful.
Why Accessible Marketing Matters
Accessibility isn’t just about compliance – it’s about business growth, customer loyalty, and brand trust. When businesses remove barriers and make their marketing accessible, they open their doors to wider audiences while building stronger relationships with existing customers.
During this session, I explored how accessibility in marketing and design can:
Unlock opportunities for growth
Strengthen customer trust and loyalty
Improve campaign performance
Future-proof businesses in an ever-changing digital landscape
What We Covered
The webinar introduced the essentials of accessible marketing and gave attendees practical tools they could apply immediately. Together, we covered:
Why accessibility matters – not only ethically but strategically
Key principles of accessible design and marketing
How to spot and fix common accessibility barriers in websites, campaigns, and content
Simple, effective strategies to make marketing more inclusive and impactful
Collaboration with Anicca Digital
It was a pleasure to join Ann Stanley, Founder and Managing Director of Anicca Digital, who also presented during the session. Ann brings over 18 years of expertise in online marketing and shared her insights on implementing digital strategies across Paid, Owned, Earned, and Technical (POET) media.
Together, our presentations highlighted the importance of combining digital strategy with accessibility principles, showing attendees how to build marketing that not only performs but also reaches everyone.
Looking Ahead
The positive response to this webinar reinforced just how vital accessible marketing is for today’s businesses. I am committed to continuing this conversation through my work, ensuring companies embed accessibility at the heart of their communications.
A huge thank you to Anicca Digital for hosting me and to all the attendees who joined the discussion.
If you’d like to learn more about how Tania Gerard Digital can help your business create more inclusive, accessible, and effective marketing, get in touch via www.taniagerard.co.uk.
View webinar here.
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Let’s keep building a world where inclusion is the standard, not the exception.