How Tania Gerard Digital Would Transform Netflix UK's Digital Accessibility
Netflix continues to revolutionise entertainment and leads in streaming accessibility but with the European Accessibility Act now in effect and 16.1 million disabled people in the UK (24% of the population), even industry leaders have strategic opportunities to enhance their platform.
With Netflix UK's record revenues of £1.7 billion in 2023 and 17.3 million household subscribers in Q3 2024, accessibility enhancement represents both market expansion opportunities and regulatory compliance necessities under the EAA.
This case study explores how specialised accessibility consulting could help Netflix strengthen their existing accessibility leadership while expanding market reach.
Netflix's Accessibility Leadership
Netflix demonstrates genuine commitment to inclusive entertainment with impressive achievements:
Recent Innovations
Audio descriptions available for most Netflix original titles and many other TV shows and movies
Over 40% of viewing hours happen with subtitles globally
New AD/SDH badges on title pages with text-to-speech compatibility
Customisable subtitles now available on TV (previously web-only)
"Celebrating Disability with Dimension" collection featuring stories about people living with disabilities
Training programs for audio description writers in multiple countries
Industry Recognition
Netflix received the Eagle Award at the Disability Rights Advocates 2024 Gala, validating their commitment while highlighting opportunities for continued enhancement.
Strategic Enhancement Opportunities
Based on our neurodivergent accessibility expertise and EAA requirements, here are areas where even accessibility leaders could optimise:
Neurodivergent User Experience
ADHD Considerations:
Content discovery that reduces cognitive overwhelm
Attention regulation tools for extended viewing
Distraction management during auto-play
Autism Spectrum Support:
Enhanced sensory-friendly viewing options
Predictable interface patterns
Advanced content filtering for sensitivities
EAA Compliance Optimisation
Proactive compliance documentation
Service accessibility beyond basic features
Risk mitigation strategies
Discovery & Navigation Enhancement
The current audio description page lacks discoverability and screen reader optimization, presenting improvement opportunities for content discovery.
Our Strategic Enhancement Framework
Phase 1: Platform Assessment (£1,795)
Comprehensive Accessibility Audit - 2 weeks
Neurodivergent user experience evaluation
EAA compliance readiness review
Priority enhancement roadmap
Implementation guidance for development teams
Phase 2: Strategy Development (£3,495)
Neurodivergent UX Enhancement - 4 weeks
ADHD-friendly interface optimization
Autism spectrum user experience framework
Cognitive accessibility enhancement planning
Personalised accessibility preference system design
Phase 3: Implementation Planning (£4,495)
Technical Specifications & Roadmap - 4 weeks
Advanced accessibility feature specifications
Cross-platform enhancement strategy
Implementation documentation for Netflix teams
Quality assurance protocols
Phase 4: Training & Sustainability (£2,495)
Knowledge Transfer & Process Integration - 2 weeks
Team accessibility training
Sustainability framework development
Continuous improvement monitoring
Industry leadership positioning
Total Investment: £12,280
ROI & Business Impact
Risk Mitigation
EAA compliance protection
Legal risk reduction
Reputational protection as industry leader
Market Opportunity
Enhanced experience for 24% of UK population
Improved retention among disabled subscribers
Market expansion potential
Strengthened industry leadership in accessible entertainment
Why Tania Gerard Digital
Lived Experience Expertise
As someone with ADHD and autism, I understand how crucial accessible entertainment is for neurodivergent individuals. This lived experience, combined with IAAP certification and ADHD UK Ambassador status, creates practical, effective strategies.
Business-Focused Results
Working with companies from local businesses to national names like NHS, Greene King, and Swim England, we develop strategic roadmaps that enhance user experience while expanding market reach. Featured in BBC Radio and Authority Magazine, recognized as one of Alt Marketing School's '100 Marketers to Watch.'
Proven Methodology
Our IMPACT framework ensures accessibility improvements enhance rather than compromise platform experience, with clear implementation guidance for development teams.
Implementation Timeline
Month 1: Platform assessment and EAA compliance evaluation
Month 2: Strategy development and enhancement planning
Month 3: Implementation roadmap and technical specifications
Month 4: Training and sustainability framework
The Bigger Picture
Entertainment is cultural connection, education, and community. Enhanced accessibility creates equal access to cultural conversations, educational content, and authentic representation while supporting neurodivergent users with sensory-friendly options and attention regulation tools.
Next Steps
Ready to enhance accessibility leadership and strengthen market position?
Free 15-minute accessibility assessment - Understanding your vision
Current state evaluation - Comprehensive feature assessment
Strategic implementation - Clear roadmaps for enhancement
Contact Information
📧 Email: hello@taniagerard.co.uk
📱 LinkedIn: Connect for accessibility chat
🗓️ Book: Free assessment call
Tania Gerard Digital - Enhancing digital accessibility for everyone.
IAAP Certified | TEDx Speaker | ADHD UK Ambassador
Disclaimer
This case study demonstrates our methodology and capabilities but is not based on formal engagement with Netflix. It recognises Netflix's accessibility leadership while showcasing potential enhancement opportunities. Investment figures are estimates for strategic consulting only. Netflix has not endorsed this analysis.
Professional Intent: Created to demonstrate accessibility consulting capabilities and express interest in working with Netflix to further enhance their industry-leading accessibility features. As a Netflix customer and admirer, this showcases how consulting could enhance an already excellent service.