Why McDonald's Should Partner with Tania Gerard Digital for Revolutionary Neurodivergent Inclusion

A strategic collaboration proposal to make McDonald's the global leader in accessible customer experience and neurodivergent workplace inclusion

Dear McDonald's Leadership Team,

Your recent DEI Consultant roles posting caught my attention - because it signals McDonald's commitment to inclusion leadership. As an IAAP-certified accessibility consultant, I'd like to strike up a partnership that could position McDonald's as a global leader in neurodivergent inclusion.

Your values - Serve, Inclusion, Integrity, Community, Family - align perfectly with what we achieve at Tania Gerard Digital when businesses truly embrace neurodivergent accessibility.

Let me show you how our collaboration could transform McDonald's inclusion impact.

Let’s do this!

The Neurodivergent Opportunity McDonald's Can't Ignore

The Market Reality

• 15% of your 170,000+ UK workforce are likely neurodivergent - that's 25,500+ employees! Numbers don’t lie Maccies.

• 15% of your 4 million daily customers face digital accessibility barriers, oof!

• £274 billion annual spending power of disabled households in UK alone, big money on the table.

• European Accessibility Act compliance now mandatory - penalties up to 4% of turnover and those numbers really do add up team.

The Innovation Opportunity

McDonald's has always led with innovation - starting industry changing drive-throughs, mobile ordering, self-service kiosks. Neurodivergent inclusion is the next stage for you. The company that masters this will own the future of inclusive hospitality. Big statement? We mean it.

What Our Partnership Would Deliver

Accessible Marketing Strategy & Training

So, the Challenge: Your marketing reaches around 83% of potential customers effectively.

The Solution: Investing in the Accessible Marketing methodology that ensures every campaign works for neurodivergent audiences, every single one.

What We'd Deliver:

• Complete accessibility audit of all marketing materials and campaigns, we can do this globally.

• Neurodivergent-friendly content creation guidelines and training

• Team workshops on inclusive marketing practices (so you can continue our fabulous work)

• Accessible marketing implementation roadmap with ongoing consultation

The BIG Result: Strategic framework to reach 100% of your audience, not just 83%.

So, what does the look like broken down? Read on.

Neurodivergent Workplace Training & Strategy

The Challenge: Many neurodivergent employees mask their differences, leading to burnout (in a nutshell).

Our Solution: Comprehensive neurodiversity training that creates truly inclusive workplaces.

What We'd Deliver:

• Leadership neurodiversity awareness workshops

• Manager training on supporting neurodivergent employees

• Restaurant staff autism and ADHD understanding sessions

• Sensory-friendly workplace design recommendations and guidelines

The Result: Training and strategic guidance for higher retention, better performance, authentic inclusion culture.

Sounds good, right? We thought so. Read on there’s more!

Digital Experience Accessibility Strategy

The Challenge: Your kiosks are accessible, but digital platforms could serve neurodivergent users much better.

Our Solution: Complete digital accessibility strategy with neurodivergent lens.

What We'd Deliver:

• App and website accessibility audits with ADHD/autism focus

• User experience improvement recommendations for cognitive accessibility

• Sensory-friendly ordering option strategy development

• European Accessibility Act compliance documentation and guidance (A big one!)

The Result You’ll Get: Highly Strategic roadmap for industry-leading accessible customer experience that your development teams can implement effectively, straight away.

But Why Partner with Tania Gerard Digital You Might Ask Instead Of A More Well-Known Brand?

WELL! The proof is in the pudding, read on.

Proven Expertise

• IAAP Certified accessibility professional

• Creator of "IMPACT" Framework - the industry's first comprehensive methodology

• 100+ companies helped achieve accessibility transformation through strategic guidance

• Zero client lawsuits - 100% success rate in preventing legal issues through proactive planning - I know, we are pretty proud of that one!

• Experience working with all size businesses and Industries - You name it, we are involved somehow!

Lived Experience Advantage

As someone with ADHD and autism:

• I understand the daily challenges neurodivergent people face as employees and customers

• I bring authentic insight that can't be learned from textbooks (I mean just look at how this pitch has been written, not boring is it!)

• I provide user perspective testing and feedback, not just technical compliance so you get a full service with pure experience of the struggles you want to fix for your customers.

Business Results Through Strategic Guidance

Our strategic consultation typically helps clients achieve:

• 18% increase in digital engagement through accessibility improvements

• 23% improvement in user experience metrics

• Enhanced employer brand reputation

• Legal protection from accessibility discrimination claims (We are hearing more and more every single day).

Now, let’s get to the nitty gritty and go even further into what you will get, breaking it down into task by task, timeframes and pricing. See? We aren’t your typical service, we tell it straight.

Proposed Partnership Packages

FOUNDATION PACKAGE - £8,995

Perfect for: Getting started with neurodivergent inclusion

Includes:

• Complete accessibility audit of digital platforms

• Neurodiversity awareness training for leadership team

• Accessible marketing strategy development

• 3-month implementation consultation support

TRANSFORMATION PACKAGE - £24,995

Perfect for: Comprehensive inclusion transformation

Includes:

• Everything in Foundation Package

• Frontline staff neurodiversity training program

• Complete marketing accessibility strategy overhaul

• Workplace design recommendations and guidelines

• 12-month ongoing strategic consultation

GLOBAL LEADERSHIP PACKAGE - £49,995

Perfect for: Becoming the world leader in neurodivergent inclusion

Includes:

• Everything in Transformation Package

• Global rollout strategy development and documentation

• Industry thought leadership positioning support

• Annual accessibility partnership and consultation

• Methodology framework development for internal use

The McDonald's Inclusion Vision

Phase 1: UK Leadership (Months 1-6)

• Transform UK operations strategy into neurodivergent inclusion showcase

• Document strategic frameworks and best practices

• Generate positive PR and industry recognition through thought leadership

Phase 2: Global Expansion (Months 7-18)

• Develop rollout strategies for international markets

• Position McDonald's as global inclusion leader through strategic guidance

• Support industry conference presentations and thought leadership

Phase 3: Industry Transformation (Months 19+)

• Develop internal inclusion methodology frameworks

• Establish McDonald's as Inclusion Innovation leader

• Create sustainable accessibility consultation processes

But Why Does This Partnership Make Business Sense? Let’s get into it for you Maccies.

ROI Analysis

Strategic Investment: £24,995 (Transformation Package)

Penalty Avoidance: Up to £200M+ annually (4% of global turnover)

Market Expansion: Access to £274B disabled consumer spending power

Employee Benefits: Reduced turnover, improved performance, enhanced recruitment

Conservative ROI: 800,000%+ in penalty avoidance alone (like damn, that’s a lot of cheddar!)

Competitive Advantage Through Strategic Planning

• First-mover advantage in neurodivergent inclusion

• Enhanced brand reputation for authentic inclusion

• Talent attraction - become employer of choice for neurodivergent talent

• Customer loyalty - genuine inclusion creates lasting connections which means more customers. What a lovely circle it is!

Measurable Impact Through Strategic Implementation

• Accessibility compliance scores improvement roadmaps

• Employee satisfaction metrics enhancement strategies

• Customer experience improvement frameworks

• Brand perception study recommendations

• Legal risk reduction through proactive planning

Success Stories That Could Be Yours

"Tania's accessible marketing strategy transformation helped us achieve 23% engagement increases and opened up markets we didn't know existed." - E-commerce Director

"The neurodiversity training and strategic guidance was a game-changer. Our team now understands how to truly support all employees." - HR Manager

"Professional, insightful, and delivered strategic frameworks that exceeded expectations and gave us clear implementation paths." - Marketing Director

(So related to the above testimonials, we do also provide NDA services but some of our clients have happily put a name to the service too - totally up to you!).

What You Get vs. What You Implement

Our Strategic Consultation Delivers:

✅ Accessibility expertise and strategic evaluation

✅ User experience research and recommendations

✅ Technical requirements and implementation frameworks

✅ Training programs and team capability development

✅ Ongoing strategic consultation and guidance

McDonald's Teams Handle:

🔧 All technical development and system implementation

🔧 Internal process integration and deployment

🔧 Technical testing and quality assurance

🔧 Feature rollout and operational implementation

🔧 Ongoing technical maintenance and updates

Ready to Lead the Inclusion Revolution?

McDonald's has always been about bringing people together. This partnership would ensure that "bringing people together" truly means everyone - including the 15% of people who are neurodivergent.

Let's discuss how we can make McDonald's inclusion strategy as innovative as your business model.

📧 Partnership Inquiries: hello@taniagerard.co.uk
📱 LinkedIn: Connect for strategic discussion and reach out via the post we have created about this!
🗓️ Book: Free 30-minute partnership exploration call

Tania Gerard Digital
IAAP Certified Accessibility Consultant | TEDx Speaker | ADHD UK Ambassador
Creator of "IMPACT" | Neurodivergent Inclusion Specialist

P.S. I'm launching something revolutionary in accessibility consulting on July 1st that could amplify McDonald's global inclusion impact. I'd love to share this exclusive opportunity during our partnership discussion.

About This Proposal: This partnership pitch demonstrates strategic thinking, proven methodology, and scalable consultation frameworks that could position McDonald's as the global leader in neurodivergent inclusion while delivering measurable business results through strategic guidance and implementation support.

Disclaimer: This proposal is created for business development purposes and demonstrates our partnership approach and methodology. McDonald's has not endorsed, reviewed, or been involved in the creation of this proposal. All statistics and case studies are based on publicly available data and general industry experience. Investment figures are estimates and actual costs may vary based on specific requirements and scope of partnership.