Neurodiversity and Accessibility Consultancy Pricing: Why Cheaper Options Cost Businesses More

Written By Tania Gerard

Businesses searching for neurodiversity training pricing, accessibility consultancy costs, or why accessibility consultants are expensive are usually trying to answer one question:

Is this actually worth the investment?

This article by Tania Gerard Digital explains how pricing for neurodiversity and accessibility work really works, what businesses are paying for, and why cheaper solutions often result in higher long-term costs.

TL;DR (Quick Summary)

  • Low-cost neurodiversity and accessibility work often focuses on awareness, not change

  • Poor advice can increase legal, reputational, and operational risk

  • Businesses frequently pay twice when quick solutions fail

  • Strategic investment delivers long-term value, confidence, and clarity

  • Good accessibility work saves money over time

How Much Should Neurodiversity and Accessibility Consultancy Cost?

There is no single standard price for neurodiversity or accessibility consultancy.

Costs vary depending on:

  • How tailored the work is

  • The level of specialist expertise involved

  • Understanding of workplace realities

  • Knowledge of legal and accessibility standards

  • Whether implementation support is included

Lower-priced services often focus on awareness only.
Higher-quality consultancy focuses on behaviour change, risk reduction, and measurable impact.

At Tania Gerard Digital, pricing reflects the responsibility involved in advising businesses on people, communication, compliance, and culture.

What Businesses Are Actually Paying For

When a business invests in neurodiversity or accessibility consultancy, they are not buying a talk or a document.

They are paying for:

  • Reduced risk under the Equality Act 2010

  • Improved retention of neurodivergent employees

  • More accessible marketing and communications

  • Clearer guidance for managers and HR teams

  • Better engagement with customers and stakeholders

This is why pricing should be assessed as a business investment, not a training cost.

Why Cheap Neurodiversity Training Often Fails

Many low-cost providers offer:

  • Generic slide decks reused across clients

  • Limited understanding of specific industries or roles

  • No lived experience of neurodivergence

  • No follow-up or accountability

  • Minimal knowledge of accessibility standards

These sessions can feel positive in the moment but rarely lead to sustained change.

Common outcomes include:

  • Managers still unsure how to support neurodivergent staff

  • HR teams left to interpret vague guidance

  • Marketing and recruitment content remaining inaccessible

  • Complaints resurfacing months later

Cheaper training often costs more because nothing actually changes.

Awareness vs Investment: What’s the Difference?

Awareness-Only Training

  • Short-term engagement

  • Limited behaviour change

  • No ownership after delivery

  • Easy to forget

Strategic Neurodiversity and Accessibility Investment

  • Practical actions linked to real roles

  • Clear accountability

  • Resources teams can reuse

  • Measurable improvement over time

At Tania Gerard Digital, work is designed to integrate into everyday business processes, not sit on a shelf.

Quick Comparison: Cheap Fix vs Strategic Investment

Low-cost options usually rely on generic content that is reused across multiple businesses. They focus on awareness rather than action, with little consideration for how advice applies to specific roles, industries, or challenges. There is often no follow-up, no practical tools, and minimal discussion of legal or reputational risk. While this approach can feel affordable at the point of purchase, it rarely leads to lasting change and often results in additional costs later.

A strategic investment is tailored to your business and focused on implementation, not just information. It provides clear next steps, practical tools, and guidance that teams can actually use. Legal and reputational considerations are built in, giving decision-makers confidence in the advice they are acting on. Although the initial spend may be higher, this approach saves money long-term by reducing rework, complaints, and the need for repeat training.

Why Accessibility Consultancy Is Not Cheap

Accessibility work carries legal, ethical, and reputational responsibility.

Poor advice can:

  • Increase discrimination risk

  • Create false confidence

  • Damage brand trust

  • Lead to expensive rework

High-quality accessibility consultancy requires:

  • Knowledge of WCAG 2.2 and digital accessibility standards

  • Understanding of how accessibility applies to marketing, HR, and internal systems

  • Ability to translate complex guidance into practical action

  • Awareness of the Equality Act 2010 and workplace obligations

This is specialist work.
Done badly, it costs far more than it saves, trust me.

What Makes Tania Gerard Digital Cost-Effective

Tania Gerard Digital is not the cheapest provider, but is often chosen because the work:

  • Is tailored, not templated

  • Is practical and uses real-world company examples, not theoretical

  • Is designed for managers, HR, and marketing teams

  • Comes with reusable tools and resources

  • Is grounded in lived experience and professional expertise

This reduces the need for repeat training, corrective consultancy, or crisis response later.

Accessibility done badly creates false confidence.

How Businesses Justify This Spend Internally

Clients often justify this investment by focusing on:

  • Reduced legal and reputational risk

  • Lower staff turnover and burnout

  • Less rework across marketing and HR

  • Stronger employer brand

  • Greater confidence in decision-making

This work pays for itself by preventing problems before they escalate.

How to Evaluate Neurodiversity and Accessibility Providers

If you are comparing providers, consider asking:

  • How is this tailored to our industry and roles?

  • What happens after delivery?

  • How does this align with legal responsibilities?

  • What practical tools will we receive?

  • How will this create change, not just awareness?

Red flags include vague promises, recycled content, and no discussion of implementation.

Who This Approach Is Right For

Tania Gerard Digital works best with businesses that:

  • Want meaningful, lasting change

  • Take accessibility and neurodiversity seriously

  • Value expertise and lived experience

  • Understand that poor work costs more than good work

If price is the only deciding factor, this may not be the right fit.

If credibility, confidence, and impact matter, it usually is.

Final Thought: Paying Properly Once Is Cheaper Than Fixing It Later

Accessibility and neurodiversity work done well:

  • Reduces long-term costs

  • Improves engagement and performance

  • Protects your reputation

  • Strengthens trust

That is why our pricing is not about being affordable.

It is about being worth it.

About the Author

Tania Gerard is the founder of Tania Gerard Digital, one of the UK’s first consultancies dedicated to accessible marketing and neurodiversity. She is ADHD and autistic, a keynote speaker, and a trusted advisor to businesses across the private, public, and education sectors located in the UK and US. Her work combines lived experience with professional expertise to help organisations create accessible, compliant, and effective communication.

Tania Gerard
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