WCAG Toolkit for Neurodivergent Founders: A Practical Accessibility Guide
If you’ve ever opened the WCAG 2.2 AA accessibility guidelines and felt completely overwhelmed, you’re not alone! Damn!
I remember the first time I saw them, it literally felt like reading a longggg legal textbook. As a neurodivergent founder with ADHD and autism, I know how hard it can be to find accessibility resources that actually make sense for marketers, founders, and creatives alike.
Most WCAG resources are written for developers. This free WCAG Toolkit is different. It’s designed to help you understand accessibility in a way that’s clear, practical, and immediately actionable so you can reach 100% of your audience, not just the 60% who can access what’s currently out there.
Why Accessibility Matters for Neurodivergent Founders
Accessible marketing isn’t just a legal requirement, it’s a way to make sure everyone can engage with your brand.
Right now, many websites unintentionally exclude users by failing WCAG 2.2 AA criteria (like 96% of them!). This affects not only disabled audiences but also neurodivergent users, people using mobile devices, assistive tech users, and multilingual audiences.
By applying accessibility to your content and marketing, you can:
Reach a wider audience
Build trust and credibility
Improve SEO and site performance
Create experiences that work for everyone
Inside the WCAG Toolkit
The WCAG Toolkit for Neurodivergent Founders is a practical accessibility resource designed for non-developers. Here’s what you’ll find inside:
WCAG 2.2 Quick Reference
A simplified overview of the most relevant WCAG 2.2 AA criteria for marketers, designers, and content creators.Accessibility Checklist
A printable and editable checklist that helps you identify quick wins and common accessibility issues.Real Examples
Side-by-side good vs bad accessibility examples so you can learn visually and apply improvements confidently.Toolkit Templates
Action plans, worksheets, and a priority tracker designed with ADHD-friendly structure to help you break accessibility work into manageable steps.Bonus Resources
Direct links to trusted tools.
Everything is written in everyday language so you can understand and apply WCAG without the headache.
Who the Toolkit Is For
This toolkit is ideal for:
Neurodivergent founders who want to make their digital content accessible but find WCAG intimidating
Marketers and designers looking for a step-by-step accessibility resource that fits into real workflows
Small businesses and agencies who want to meet WCAG 2.2 AA standards without hiring a developer
My Story: Why I Created This Toolkit
I’m Tania Gerard, TEDx speaker, ADHD UK Ambassador, and founder of Tania Gerard Digital, one of the UK’s first consultancies dedicated to accessible marketing and neurodiversity in the workplace.
I created this toolkit because I know how easy it is to put accessibility off when it feels confusing. My mission is to make accessibility practical, inclusive, and human so more founders and marketers can take real action.
Get Your Free Toolkit
You can download the WCAG Toolkit for Neurodivergent Founders for free, oh yes, you read that right. FREE.
Fill in your details and you’ll get the PDF instantly. Like bazinga and it’ll be in front of you.
FAQs About the WCAG Toolkit
What is the WCAG Toolkit for Neurodivergent Founders?
It’s a free resource created by accessibility strategist Tania Gerard to help marketers, founders, and creatives understand and apply WCAG 2.2 AA without needing developer knowledge.
Is this toolkit only for neurodivergent people?
Nope, while it’s designed with ADHD and autistic founders in mind, it’s useful for anyone who wants to make their marketing more accessible.
Do I need technical skills to use it?
Nada. The toolkit uses clear language, real examples, and practical checklists so you can start applying accessibility to your marketing right away, huzzah!
How will this help my business?
Accessible marketing increases your audience reach, improves SEO, builds trust, and ensures legal compliance. It’s a win for both your users and your brand and who doesn’t like winning??