How Tania Gerard Digital Would Transform Jet2's Accessibility Game (Based on What's Actually Happening Right Now)
A Strategic Partnership Proposal Built on Cold, Hard Facts (No Crap, Just Truth)
Executive Summary
Right, let's cut through the nonsense and talk facts. Jet2 has smashed it financially with £6.25 billion revenue in 2024 - absolutely massive! However, their own websites literally say they're "not fully accessible" and "not yet compliant with WCAG 2.1 AA standard." I mean, fair play for being honest, but blimey, that's a big opportunity just sitting there!
With 17.72 million passengers annually and the European Accessibility Act now potentially enforcing penalties up to 4% of turnover, there's never been a better time to sort this properly.
This analysis uses publicly available information.
The Reality Check: What Jet2's Actually Saying
The Numbers Don't Lie
The Good News:
Revenue: £6.25 billion (24% increase)
Passengers: 17.72 million (up 9%)
17,000+ colleagues across UK and overseas
New bases: Liverpool (March 2024) and Bournemouth (February 2025)
The Accessibility Gap: From their own statements:
"Our websites are not fully accessible"
"May impact users with vision, hearing, motor or cognitive impairments"
"Not yet compliant with WCAG 2.1 AA standard"
Working toward WCAG 2.2 Level AA alignment
What We Actually Found (The Real Tea ☕)
Assisted Travel: The Good Bits
Already in Place:
Dedicated team: 0333 006 8798
British Sign Language via SignLive
WhatsApp support
Mobility assistance levels (WCHR, WCHS, WCHC)
Hidden disabilities recognition
Online booking integration
The foundation is solid - they clearly understand the importance.
The Policy Reality
Wheelchair Restrictions (per their website):
100kg weight limit
Height/weight restrictions apply
Max three electronic devices per flight
First come, first served basis
Note: Impact of these policies would benefit from disability company consultation.
The Diversity Picture
What's Visible
Jet2 Women in Tech (Launched August 2023):
Seven-woman working group
Focus: recruitment, mentoring, events
Award nominations in 2024
Leeds Pride 2024: Headline sponsorship with public support statement
The Gap: No published neurodiversity workplace programs found. This doesn't confirm absence - many companies run internal initiatives without public promotion!
The Legal Landscape
European Accessibility Act
Key Points:
Enforcement: June 28, 2025
Maximum penalties: 4% of turnover
Standard: WCAG 2.1 Level AA
Reality Check: Actual penalties depend on severity, compliance efforts, and regulatory discretion. Companies should seek professional legal counsel.
The Market Opportunity
UK Disability Market:
16.1 million disabled people (24% of population)
£274 billion annual spending power
Applied to Jet2: ~4.3 million potential passengers
That's significant untapped potential!
Our Partnership Proposal
Phase 1: Digital Compliance Audit (£4,997)
WCAG 2.2 AA gap analysis
Prioritised remediation roadmap
Technical implementation guidance
Compliance documentation
Phase 2: Customer Experience Enhancement (£7,997)
Policy review and recommendations
Hidden disability support framework
Staff training materials
Accessible journey mapping
Phase 3: Workplace Neurodiversity Program (£9,997)
Awareness training for 17,000+ staff
Recruitment accessibility
Workplace adjustments framework
Employee support structure
Investment Reality Check
TRANSFORMATION PACKAGE: £22,991
Complete three-phase program with 12-month support
Returns:
Penalty risk mitigation
Access to £274bn market
Enhanced brand reputation
Competitive advantage
Why Partner with Us?
Credentials:
IAAP Certified Professional
Lived experience (ADHD & Autistic)
TEDx Speaker
ADHD UK Ambassador
Proven implementation success
Our Approach: We provide practical solutions, not just reports. Real accessibility expertise with ongoing support.
Ready to Make This Happen?
Jet2's already brilliant - £6.25bn revenue, great customer service, diversity initiatives underway. But those accessibility gaps need addressing before enforcement really kicks in.
Let's have a proper chat about protecting your business while opening up travel for everyone.
Get in Touch
📧 hello@taniagerard.co.uk
📱 LinkedIn: Let's connect
🗓️ Book a free 30-minute consultation
Tania Gerard Digital
Making digital accessibility actually work
Important Notes
This analysis is based on publicly available information as of December 2024. Financial figures from Jet2 plc's published results (year ended 31 March 2024).
Absence of public information doesn't confirm program non-existence.
Policies should be verified directly with Jet2.
Jet2 has not endorsed or verified this analysis but we would love a cuppa to discuss.
For current information about Jet2's accessibility initiatives, contact them directly (and mention little me.)